WINNERS AND NOMINEES – CREATIVE USE OF MEDIA
Subcategory: BEST USE OF AMBIENT MEDIA
NAME OF CLIENT: Affinity / Ultima
Gold Winner
TITLE OF ENTRY: Neverending Chase
ENTRANT: Havas Media Group
AGENCY: Havas Media and Havas Italy
COUNTRY: Italy
Subcategory: BEST USE OF BRANDED CONTENT
NAME OF CLIENT: Telefónica Germany / o2 Deutschland
Gold Winner
TITLE OF ENTRY: The Every Home in Minecraft
AGENCY: Serviceplan Germany
COUNTRY: Germany
CREATIVE DIRECTOR(S): Alex Schill, Till Diestel, Leif Johannsen, Patrick Matthiensen, Daniel Steller, Pavel Bondarenko
COPYWRITER(S): Philipp-Morten Gohla, Philip Ziegler, Sebastian Tomaszewski
ART DIRECTOR(S): Tudor-Ionel Cucu, Felix Ebell, Lukas Bruhn, Theresa Fechler
AGENCY RODUCER(S): Christoph Köhler
ACCOUNT SUPERVISOR: Sabrina Schwartz, Niat Asfaw Graça
PRODUCTION COMPANY: REKORDER / Dominik Meis
PRODUCER(S): Konstantin Nerger, Valeria Preisler
DIRECTOR(S): Rodrigo Saavedra
MUSIC PRODUCTION: Peder & Asger Baden
CINEMATOGRAPHER: Oleg Friesen
NAME OF CLIENT: Volkswagen Commercial Vehicles
Finalist
TITLE OF ENTRY: Hotel California
ENTRANT: Omnicom media group Taiwan
AGENCY: PHD Taiwan
COUNTRY: Taiwan
Subcategory: BEST USE OF DIGITAL MEDIA
NAME OF CLIENT: Samsung
Gold Winner
TITLE OF ENTRY: Samsung Black Friday – Level Up Your Deal
AGENCY: Cheil Germany
COUNTRY: Germany
CREATIVE DIRECTOR(S): Arnab Biswas, Thilo Müller-Ohldach, UX Marco Heutink, Guido Böhm
COPYWRITER(S): Marcel Bourgeon
ART DIRECTOR(S): Jessica Hahn, Ysabela Parungao, Onur Unal, Tatjana Lentz, Jessica Kissel, Jovana Semunovic, Mareike Niemann, Miriam Heyer, André Haßdenteufel, Alexander Neusinger, Johannes Becker, Benjamin Slattery
AGENCY RODUCER(S): Cindy Steigerwald, Carl Malik, Nic Bugus, Lea Kronberg
ACCOUNT SUPERVISOR: Volker Selle, Eduard Schöll, Björn Held, Anne-Sophie Ruez, Huyen Kieu, Vanessa Laaser, José Javier Rodriguez, Rhea Martin, Mirac Aksanoglu, Selina Janz, Niv Baniahmad, Micha Schneider
PRODUCTION COMPANY: Bora Bora
PRODUCER(S): Andre Lang, David Bartels, Aleksandar Kozelj, Dong-Ho Mittag, Christiane Rörig, Khalil Lotz
ILLUSTRATOR: Ysabela Parungao
CINEMATOGRAPHER: Daniel Eissler, Toghrul Tagizade
NAME OF CLIENT: Alexion Pharma Germany
Finalist
TITLE OF ENTRY: Alexion VRP – medical storytelling in VR
AGENCY: onliveline
COUNTRY: Germany
MUSIC PRODUCTION: Matts Flores
Subcategory: BEST USE OF INTEGRATED
NAME OF CLIENT: Colors
Gold Winner
TITLE OF ENTRY: Jhalak Dikhhla Jaa Season 10
ENTRANT: Viacom18 Media
AGENCY: Leo Burnett Mumbai
COUNTRY: India
NAME OF CLIENT: Fondation Anne de Gaulle
Gold Winner
TITLE OF ENTRY: Anne de Gaulle
AGENCY: Havas Paris
COUNTRY: France
CREATIVE DIRECTOR(S): Stephane Gaubert
COPYWRITER(S): Florent Roux
ART DIRECTOR(S): Catherine Labro
AGENCY RODUCER(S): Carine Petit
ACCOUNT SUPERVISOR: Philippine Van Tichelen
PRODUCTION COMPANY: Make it Live
DIRECTOR(S): Christophe Pelletier
NAME OF CLIENT: Heinz Mayonnaise
Finalist
TITLE OF ENTRY: THE DROP
AGENCY: Serviceplan Germany
COUNTRY: Germany
CREATIVE DIRECTOR(S): Alex Schill, Till Diestel, Andy Wyeth, Stefan Rehne, Sebastian Simon
ART DIRECTOR(S): Daniel Azar, Benjamin Welke
ACCOUNT SUPERVISOR: Anna Lee Sønnichsen, Julia Lückerath, Kathy Werning
PRODUCTION COMPANY: Stereo FILMs Berlin
PRODUCER(S): Torsten Gerst, Katharina Strauß, Joss Brightwell
DIRECTOR(S): Markus Miarka
PHOTOGRAPHER: Sven Görlich
Subcategory: BEST USE OF MOBILE MEDIA
NAME OF CLIENT: Dot Incorporation
Gold Winner
TITLE OF ENTRY: Dot Go. The first object interaction app for the visually impaired.
ENTRANT: Serviceplan Germany
AGENCY: Serviceplan Germany
COUNTRY: Germany
CREATIVE DIRECTOR(S): Director: Alex Schill, Franz Röppischer, Lorenz Langgartner, Dennis Fritz
COPYWRITER(S): Shruthi Subramanian, Sandra Valencia
ART DIRECTOR(S): Rohil Borole, Kai West Schlosser, Tanvi Phalak, Camille Nizet, Eduardo Álvarez Lucas
PRODUCTION COMPANY: Hyperinteractive, Paulus
PRODUCER(S): Dieter Pries, Saurabh Kakade, Pavel Larionov, Niklas May, Kyungsin Kim, Saffaan Qadir
MUSIC PRODUCTION: DamianDamian
Subcategory: BEST USE OF RADIO
NAME OF CLIENT: Colors
Finalist
TITLE OF ENTRY: Jhalak Dikhhla Jaa
ENTRANT: Viacom18 Media
AGENCY: Leo Burnett, Mumbai
COUNTRY: India
Subcategory: BEST USE OF STANDARD OUTDOOR
NAME OF CLIENT: Mercedes-Benz Taiwan
Gold Winner
TITLE OF ENTRY: Bring Mercedes-EQ to Live
AGENCY: OMD Taiwan
COUNTRY: Taiwan
NAME OF CLIENT: Colors
Finalist
TITLE OF ENTRY: Harphoul Mohini
ENTRANT: Viacom18 Media
AGENCY: Leo Burnett, Mumbai
COUNTRY: India
Subcategory: BEST USE OF TELEVISION / CINEMA
NAME OF CLIENT: Asociación Lucha contra el Mal de Alzheimer (ALMA)
Gold Winner
TITLE OF ENTRY: I don’t Remember
ENTRANT: Havas Media Group
AGENCY: HOY by Havas Buenos Aires
COUNTRY: Argentina
NAME OF CLIENT: Zee Cafe
Finalist
TITLE OF ENTRY: Multi-Language
ENTRANT: ZEEL
AGENCY: OptimiZee
COUNTRY: India
CREATIVE DIRECTOR(S): Alok Paranjape, Ayonjeet Mukharjee, Sonakshi Lodha, Dinesh Nair,
COPYWRITER(S): Atul Gupta, Aaron Pereira, Rajveer Sapru, Alekhya Chowdhuri
ART DIRECTOR(S): Jimesh Parmar
AGENCY RODUCER(S): Asim Trubuvan
ACCOUNT SUPERVISOR: Atul Iyer
PRODUCTION COMPANY: Native Communications
PRODUCER(S): Rohan Chavan, Sunil
DIRECTOR(S): Shilpesh Kothare
MUSIC PRODUCTION: Suyog Churie
NAME OF CLIENT: PENNY
Finalist
TITLE OF ENTRY: The Rift
AGENCY: Serviceplan Germany
COUNTRY: Germany
CREATIVE DIRECTOR(S): Alex Schill, Till Diestel, Christoph Everke, Alexander Nagel, Michael Jaeger, Moritz Dornig, Matthias Schuster
COPYWRITER(S): Katharina King, Nedim Aktas
AGENCY RODUCER(S): Aisha Blackwell
ACCOUNT SUPERVISOR: Frederike Striegel, Alessia Scheffler
PRODUCTION COMPANY: ANORAK FILM
PRODUCER(S): Christoph Petzenhauser, Björn Krüger-Levy, Alex Molea, Kave Quinn, Fritzi Ngenci
DIRECTOR(S): Seb Edwards, Kasper Tuxen
MUSIC PRODUCTION: Nicolas Becker, Ken Yasumoto, Ben Lukas Boysen, Kathrin Heinemann, Matthias Bauss
CINEMATOGRAPHER: Adi Popescu, Stephen Grasso, Tom Lindsay