WINNERS 2026

The Golden Award of Montreux starts the global season awarding creative excellence. The jury consisted of personalities from 17 countries, among them CEOs of advertising agencies, Creative Directors, Global Marketing and Communication Managers of international clients, Directors. To view the full list of category winners and finalists click on the respective category.

Gold Winner
MEDIA PROMOTION
"Tango"
CANAL+
BETC Paris
France

Gold Winner
BEST USE OF SOCIAL MEDIA
"Sheep happens"
PENNY
Saint Elmo's Germany/ charles & charlotte/ Plan.Net Germany
Germany

Gold Winner
INTERFACE & NAVIGATION
"Waves of Will powered by NTT"
NTT
Dentsu Lab
Netherlands
Gold Winner
AUTOMOTIVE
"70 years of lightness"
Alpine
Maison BETC
France
Gold Winner
DIGITAL INNOVATION
"Samsung Sleep Self"
Samsung
Cheil Germany
Germany
Gold Winner
DIRECT RESPONSE DIGITAL MARKETING
"Firecatchers"
Sapeurs Pompiers de France
Havas Play
France
Gold Winner
PACKAGING DESIGN
"Gin Bottle Packaging"
DeVANS
Young & Hungry
India
Gold Winner
USE OF NEW TECHNOLOGY IN DIRECT MARKETING
"The Roblox Unbox"
PLAYMOBIL
Serviceplan Germany/ Mediaplus Germany/ Plan.Net Germany
Germany
Gold Winner
EXPERIENTIAL MARKETING
"Delivered by Tetris"
La Poste
BETC Paris
France
Gold Winner
USER EXPERIENCE
"Oncology Kayaking Virtual Reality Experience"
Servier
Random42 Scientific Communication
United Kingdom
Gold Winner
SOCIAL-NATIVE CONTENT
"Sheep happens"
PENNY
Saint Elmo's Germany/ charles & charlotte / Plan.Net Germany
Germany
Gold Winner
BEST USE OF CROSS-MEDIA
"The Netherlands goes dark"
Denk vooruit
Havas Lemz
Netherlands
Gold Winner
WEBSITES / PLATFORMS
"Balls for Balls"
FAQ YOU, BVB
Saint Elmo's Germany/ Plan.Net Germany
Germany
Gold Winner
CALENDAR / BROCHURE
"Tata Tea Premium Celebrates India’s Tea and the Unique Art of Its States"
Tata Tea Premium
Tree Design
India
Gold Winner
MOBILE / APPS
"Breastmilk Money"
Herconomy
Serviceplan Germany / Plan.Net Germany
Germany
Gold Winner
ONLINE ADVERTISING
"The Austrian Bike Bell"
Austria Tourism
Wien Nord Serviceplan
Austria
Gold Winner
ANIMATION
"AEG Immersive Dishwasher Experience"
AEG
Studio Bachmannkern GmbH
Germany
Gold Winner
GRAPHIC DESIGN / BRAND IDENTITY
"Kanai Riviera Maya Brand Identity"
Kanai
DBOX
United States
Gold Winner
COPYWRITING
"A.I. Irresponsibly"
Brewlander
BLKJ Havas
Singapore
Gold Winner
BEST USE OF TELEVISION / CINEMA
"Don't Call it Love"
Yves Saint Laurent Beauty
Maison BETC
France
Gold Winner
BEST USE OF AMBIENT MEDIA
"Slice of Indulgence"
Grand Frais
ROSA PARIS
France
Gold Winner
BEST USE OF BRANDED CONTENT
"Tanvi the Great"
Tata Power
BC Web Wise
India
Gold Winner
DIRECTION
"Maison Margiela"
Maison Margiela
MM Residences / BINYAN Studios
Australia
Gold Winner
CINEMATOGRAPHY
"Kanai Riviera Maya- Overview"
Kanai
DBOX
United States
Gold Winner
CORPORATE IMAGE FILMS
"Métropole du Grand Paris, 10 years of action"
Métropole du Grand Paris
1616 PROD
France
Gold Winner
EMPLOYEE ORIENTED
"The Developers League"
SAP SE
MCI Deutschland GmbH
Germany
Gold Winner
FAIRS AND SHOW OPENERS
"Sibos Frankfurt 2025 - Opening Moment"
Sibos
Pico Art International / zwonull
Germany
Gold Winner
PUBLIC SERVICES
"Taxes Protect"
Ukrainian Ministry of Finance
Havas DGTL KYIV
Ukraine
Gold Winner
AI-ASSISTED CRAFT (HUMAN + AI)
"Samsung Sleep Self"
Samsung
Cheil Germany
Germany
Gold Winner
ETHICAL & RESPONSIBLE USE OF AI
"Waves of Will powered by NTT"
NTT
Dentsu Lab
Netherlands
Gold Winner
CORPORATE / B2B EVENTS
"New Global Sport Conference (NGSC)"
NGSC
fischerAppelt, live marketing
Germany
Gold Winner
CONSUMER / PUBLIC EVENTS
"Kappa CULTR 2026"
Kappa CULTR 2026
Mathrubhumi Printing & Publishing
India
Gold Winner
CELEBRATION / ANNIVERSARY
"30 Years Anniversary Qatar Foundation"
Qatar Foundation
fischerAppelt, live marketing
Germany
Gold Winner
SET DESIGN / ARCHITECTURE
"Maqbool Fida Husain Museum Opening"
Museum Opening
fischerAppelt, live marketing
Germany
Gold Winner
TEMPORARY BRAND COMMUNICATION
"Sensorium Worlds"
IQOS
Battle Royal Studios
Germany
Gold Winner
PERMANENT BRAND COMMUNICATION
"The Living Hexagon"
HSBC India
Tribes Communication
India
Gold Winner
TEMPORARY THEMATIC EXHIBITIONS
"United Arab Emirates Pavilion – Expo 2025 Osaka"
UAE Expo Office
Atelier Brückner / Earth to Ether Design Collective
Germany
Gold Winner
SET DESIGN / ARCHITECTURE
"Kuwait Pavilion Expo 2025 – Visionary Lighthouse"
Kuwait, Ministry of Information
insglück Gesellschaft für Markeninszenierung
Germany
Gold Winner
PRINT / POSTER
"Pain in Color"
PANTONE
Hongik University
South Korea
Gold Winner
FILM
"Pizza Passione"
Lidl
Filmakademie Baden Württemberg
Germany
Gold Winner
USE OF MEDIA
"The Three Stripes"
Adidas
Gachon University
South Korea
Gold Winner
DESIGN
"Jim Beam Hollywood Whiskey"
Suntory
Miami Ad School Madrid
Spain
Gold Winner
DIGITAL / SOCIAL
"The Waiting Race"
Baemin
Korea Advertising Academy
South Korea
Gold Winner
INTERFACE & NAVIGATION
"Waves of Will powered by NTT"
NTT
Dentsu Lab
Netherlands
Gold Winner
DIGITAL INNOVATION
"Samsung Sleep Self"
Samsung
Cheil Germany
Germany
Gold Winner
PACKAGING DESIGN
"Gin Bottle Packaging"
DeVANS
Young & Hungry
India
Gold Winner
USER EXPERIENCE
"Oncology Kayaking Virtual Reality Experience"
Servier
Random42 Scientific Communication
United Kingdom
Gold Winner
SOCIAL-NATIVE CONTENT
"Sheep happens"
PENNY
Saint Elmo's Germany/ charles & charlotte / Plan.Net Germany
Germany
Gold Winner
WEBSITES / PLATFORMS
"Balls for Balls"
FAQ YOU, BVB
Saint Elmo's Germany/ Plan.Net Germany
Germany
Gold Winner
MOBILE / APPS
"Breastmilk Money"
Herconomy
Serviceplan Germany / Plan.Net Germany
Germany
Gold Winner
ONLINE ADVERTISING
"The Austrian Bike Bell"
Austria Tourism
Wien Nord Serviceplan
Austria
Gold Winner
ANIMATION
"AEG Immersive Dishwasher Experience"
AEG
Studio Bachmannkern GmbH
Germany

Click here to view the full list of category winners and finalists.

Gold Winner
BEST USE OF SOCIAL MEDIA
"Sheep happens"
PENNY
Saint Elmo's Germany/ charles & charlotte/ Plan.Net Germany
Germany

Gold Winner
BEST USE OF CROSS-MEDIA
"The Netherlands goes dark"
Denk vooruit
Havas Lemz
Netherlands
Gold Winner
BEST USE OF TELEVISION / CINEMA
"Don't Call it Love"
Yves Saint Laurent Beauty
Maison BETC
France
Gold Winner
BEST USE OF AMBIENT MEDIA
"Slice of Indulgence"
Grand Frais
ROSA PARIS
France
Gold Winner
BEST USE OF BRANDED CONTENT
"Tanvi the Great"
Tata Power
BC Web Wise
India

Click here to view the full list of category winners and finalists.

TELEVISION / CINEMA ADS / CORPORATE FILM

Gold Winner
MEDIA PROMOTION
"Tango"
CANAL+
BETC Paris
France

Gold Winner
AUTOMOTIVE
"70 years of lightness"
Alpine
Maison BETC
France
Gold Winner
DIRECTION
"Maison Margiela"
Maison Margiela
MM Residences / BINYAN Studios
Australia
Gold Winner
CINEMATOGRAPHY
"Kanai Riviera Maya- Overview"
Kanai
DBOX
United States
Gold Winner
CORPORATE IMAGE FILMS
"Métropole du Grand Paris, 10 years of action"
Métropole du Grand Paris
1616 PROD
France
Gold Winner
EMPLOYEE ORIENTED
"The Developers League"
SAP SE
MCI Deutschland GmbH
Germany
Gold Winner
FAIRS AND SHOW OPENERS
"Sibos Frankfurt 2025 - Opening Moment"
Sibos
Pico Art International / zwonull
Germany
Gold Winner
PUBLIC SERVICES
"Taxes Protect"
Ukrainian Ministry of Finance
Havas DGTL KYIV
Ukraine

PRINT / POSTER / DIRECT MARKETING / DESIGN

Gold Winner
DIRECT RESPONSE DIGITAL MARKETING
"Firecatchers"
Sapeurs Pompiers de France
Havas Play
France
Gold Winner
USE OF NEW TECHNOLOGY IN DIRECT MARKETING
"The Roblox Unbox"
PLAYMOBIL
Serviceplan Germany/ Mediaplus Germany/ Plan.Net Germany
Germany
Gold Winner
EXPERIENTIAL MARKETING
"Delivered by Tetris"
La Poste
BETC Paris
France
Gold Winner
CALENDAR / BROCHURE
"Tata Tea Premium Celebrates India’s Tea and the Unique Art of Its States"
Tata Tea Premium
Tree Design
India
Gold Winner
GRAPHIC DESIGN / BRAND IDENTITY
"Kanai Riviera Maya Brand Identity"
Kanai
DBOX
United States
Gold Winner
COPYWRITING
"A.I. Irresponsibly"
Brewlander
BLKJ Havas
Singapore
Gold Winner
AI-ASSISTED CRAFT (HUMAN + AI)
"Samsung Sleep Self"
Samsung
Cheil Germany
Germany
Gold Winner
ETHICAL & RESPONSIBLE USE OF AI
"Waves of Will powered by NTT"
NTT
Dentsu Lab
Netherlands

Click here to view the full list of category winners and finalists.

EVENTS

Gold Winner
CORPORATE / B2B EVENTS
"New Global Sport Conference (NGSC)"
NGSC
fischerAppelt, live marketing
Germany
Gold Winner
CONSUMER / PUBLIC EVENTS
"Kappa CULTR 2026"
Kappa CULTR 2026
Mathrubhumi Printing & Publishing
India
Gold Winner
CELEBRATION / ANNIVERSARY
"30 Years Anniversary Qatar Foundation"
Qatar Foundation
fischerAppelt, live marketing
Germany
Gold Winner
SET DESIGN / ARCHITECTURE
"Maqbool Fida Husain Museum Opening"
Museum Opening
fischerAppelt, live marketing
Germany

SPATIAL COMMUNICATION

Gold Winner
TEMPORARY BRAND COMMUNICATION
"Sensorium Worlds"
IQOS
Battle Royal Studios
Germany
Gold Winner
PERMANENT BRAND COMMUNICATION
"The Living Hexagon"
HSBC India
Tribes Communication
India
Gold Winner
TEMPORARY THEMATIC EXHIBITIONS
"United Arab Emirates Pavilion – Expo 2025 Osaka"
UAE Expo Office
Atelier Brückner / Earth to Ether Design Collective
Germany
Gold Winner
SET DESIGN / ARCHITECTURE
"Kuwait Pavilion Expo 2025 – Visionary Lighthouse"
Kuwait, Ministry of Information
insglück Gesellschaft für Markeninszenierung
Germany

Click here to view the full list of category winners and finalists.

Gold Winner
PRINT / POSTER
"Pain in Color"
PANTONE
Hongik University
South Korea
Gold Winner
FILM
"Pizza Passione"
Lidl
Filmakademie Baden Württemberg
Germany
Gold Winner
USE OF MEDIA
"The Three Stripes"
Adidas
Gachon University
South Korea
Gold Winner
DESIGN
"Jim Beam Hollywood Whiskey"
Suntory
Miami Ad School Madrid
Spain
Gold Winner
DIGITAL / SOCIAL
"The Waiting Race"
Baemin
Korea Advertising Academy
South Korea

Click here to view the full list of category winners and finalists.

Gold Medal

Gold Medals are awarded to winners in the Golden Award of Montreux, recognizing outstanding achievements in advertising, digital, and events. In an industry where recognition is a valuable currency, the Golden Award of Montreux stands out as a prestigious symbol of excellence, celebrating the most remarkable work of the past year.

FINALIST AWARD CERTIFICATE

All shortlisted Nominees are rewarded with the Golden Award Finalist Certificate which credits and honors the companies and individuals responsible for excellent creations.
The Award Certificate features multiple individual information with personal specific contribution.
Exhibited to remind the success, victory and achievement of winning.

 

 

Please Note: In some categories, a Gold Medal may not be awarded if the jury feels the required standard of excellence has not been met. Similarly, the number of Finalists can vary. These decisions are based entirely on the jury’s professional evaluation of the entries within each specific category.