About

Spring is the perfect start in the Award Season

Since 1989 The Golden Award of Montreux has been seen as the first international competition to honor outstanding work across the areas of advertising, media, digital and events. In an industry in which awards are a currency, The Golden Award of Montreux is viewed as a rich prize, recognizing the great work made during the preceding 12 months.

All winners are included in national and international ranking lists and promoted through international press releases and publicity campaigns.

The Golden Award of Montreux is open to all advertising, media, interactive agencies, clients, studios and production companies worldwide. National and international campaigns may compete.

The municipality of Montreux has always been valued as a perfect environment for creativity. The Deep Purple classic ‘Smoke on the Water’, the first line of which is „we all came out to Montreux“, was written and recorded there, and many artists enjoy the inspiration the region has to offer. The Golden Award of Montreux reflects the fact that advertising communication is part of the global world of creativity.

The Ad of the Year

The 2025 Ad of the Year at The Golden Award of Montreux has been presented to ’Alien’ created by BETC for Canal+.
plan.net / Serviceplan Group was awarded Agency of the Year for 2025, Havas was announced as Network of the Year.
In total 41 Gold Medals were 2025 awarded across six categories; Media, Digital, Film, Design, Event and Talent.
The Competitions: • Media • Digital • Film • Direct • Integrated • Outdoor • Print • Event • Spatial • Corporate Film • Talent 

Talent category – distinguished global competition

The Montreux Talent Award category is a prestigious global competition that attracts hundreds of students and young professionals working on innovative projects in advertising, e-content, and design. Launched in partnership with Swiss Media, the award celebrates emerging international talent. Among the 2025 winners were young creatives from ad schools and film academies in countries including Germany, the United States, the Republic of Korea, Belgium, Spain, and Brazil. Each winner uses the Talent Award as a platform to showcase their work to leading international experts.

Only the best work shines through

The Golden Award of Montreux only awards Gold prizes – there is no Silver or Bronze – because only the best work shines through.
All Finalists are rewarded with a Golden Award Certificate which credits each creative for the personal contribution.
The 2025 jury was composed of distinguished professionals from 18 countries, among them CEOs of top advertising agencies, renowned creative directors, global marketing and communications executives, media designers, and academic leaders.