Categories
ENTER THE GOLDEN AWARD OF MONTREUX
Open to advertising, media, digital, interactive and event agencies, as well as brands, studios and production companies worldwide. National and international creative works are eligible.
Selected categories allow entries as Single executions or Campaign entries.
Full details are available during the submission process.
CREATIVE USE OF MEDIA
Awards creative excellence in the strategic and innovative use of media, where the choice of channel, platform or medium is central to the idea and its impact.
- 01. BEST USE OF TELEVISION / CINEMA
- 02. BEST USE OF PRINT MEDIA
- 03. BEST USE OF OUTDOOR / DIGITAL OUT OF HOME
- 04. BEST USE OF AMBIENT MEDIA
- 05. BEST USE OF DIGITAL PLATFORMS
- 06. BEST USE OF SOCIAL MEDIA
- 07. BEST USE OF CREATOR-LED CONTENT (INFLUENCER)
- 08. BEST USE OF SPONSORSHIP
- 09. BEST USE OF BRANDED CONTENT / ENTERTAINMENT
- 10. BEST USE OF CROSS-MEDIA (CAMPAIGN)
DIGITAL / INTERACTIVE
Awards creative excellence in digital formats, interactive systems and experience-driven work, spanning content, performance, craft and integrated digital campaigns.
A. DIGITAL FORMATS
- 01. ONLINE VIDEO AD
- 02. SOCIAL-NATIVE CONTENT (SINGLE OR CAMPAIGN)
- 03. WEBSITES / PLATFORMS
- 04. MOBILE / APPS
- 05. GAMES / GAMIFICATION
B. ADVERTISING & PERFORMANCE
- 06. ONLINE ADVERTISING (SINGLE OR CAMPAIGN)
- 07. PROGRAMMATIC & DATA-DRIVEN ADVERTISING
- 08. PAID SOCIAL ADVERTISING (SINGLE OR CAMPAIGN)
C. DIGITAL EXCELLENCE
- 09. USER EXPERIENCE
- 10. INTERFACE & NAVIGATION
- 11. ANIMATION
- 12. GRAPHIC DESIGN
- 13. COPYWRITING
- 14. DIGITAL INNOVATION
D. INTEGRATION
- 15. INTEGRATED DIGITAL (CAMPAIGN)
AI & CREATIVE SYSTEMS
Celebrates creative work in which artificial intelligence operates as a creative system, shaping content, craft, interaction, spatial experiences and ethical responsibility.
- 01. FULLY AI-GENERATED FILM
- 02. AI-GENERATED IMAGE / PRINT / POSTER (SINGLE OR CAMPAIGN)
- 03. AI-ASSISTED CRAFT (HUMAN + AI) (SINGLE OR CAMPAIGN)
- 04. AI SPATIAL COMMUNICATION (FAIRS, MUSEUMS, RETAIL)
- 05. ETHICAL & RESPONSIBLE USE OF AI
CORPORATE FILM
Honours excellence in film content created for corporate, institutional or organisational communication.
TECHNIQUE CATEGORIES
- 01. DIRECTION
- 02. CINEMATOGRAPHY
- 03. MUSIC
CONTENT CATEGORIES
- 04. CORPORATE IMAGE FILMS
- 05. TOURISM FILMS
- 06. EMPLOYEE ORIENTED / HUMAN RESOURCES
- 07. SPONSORING / NON PROFIT / PUBLIC SERVICES
- 08. FAIRS AND SHOWS / EVENTS AND MEETING OPENERS
TELEVISION / CINEMA ADS
Awards creative excellence in advertising films produced for television and cinema.
CREATIVE & TECHNIQUE CATEGORIES
- 01. HUMOR
- 02. DIRECTION
- 03. MUSIC
PRODUCT CATEGORIES (SINGLE OR CAMPAIGN)
- 04. AUTOMOTIVE
- 05. PHARMA / MEDICAL / LIFE SCIENCES
- 06. TECH / IT (SOFTWARE / PLATFORMS / TELECOMMUNICATIONS/ELECTRONICS)
- 07. CONSUMER PRODUCTS (BEVERAGES / FOOD / Household Goods / Home)
- 08. ENTERTAINMENT / LEISURE / CULTURE / MEDIA PROMOTION
- 09. FINANCE / INSURANCE / BANKING / REAL ESTATE
- 10. RETAIL (STORES / RESTAURANTS / ELECTRICITY / E-COMMERCE)
- 11. PUBLIC SERVICES / NON PROFIT (PUBLIC INTEREST AND AWARENESS)
- 12. TRANSPORT / TRAVEL / TOURISM (RAILWAYS / AIRLINES / HOTELS / RESORTS)
- 13. BEST INTEGRATED PRODUCT CAMPAIGN (ELIGIBLE ALL PRODUCTS)
PRINT/POSTER ADVERTISING
Recognises outstanding creativity and craft in print and poster advertising.
TECHNIQUE CATEGORIES
- 01. ART DIRECTION
- 02. COPYWRITING
- 03. ILLUSTRATION/PHOTOGRAPHY
PRODUCT CATEGORIES (SINGLE OR CAMPAIGN)
- 04. AUTOMOTIVE
- 05. PHARMA / MEDICAL / LIFE SCIENCES
- 06. TECH / IT (SOFTWARE / PLATFORMS / TELECOMMUNICATIONS / ELECTRONICS)
- 07. CONSUMER PRODUCTS (BEVERAGES / FOOD / Household Goods / Home)
- 08. ENTERTAINMENT / LEISURE / CULTURE / MEDIA PROMOTION
- 09. FINANCE / INSURANCE / BANKING / REAL ESTATE
- 10. RETAIL (STORES / RESTAURANTS / ELECTRICITY / E-COMMERCE)
- 11. PUBLIC SERVICES / NON PROFIT (PUBLIC INTEREST AND AWARENESS)
- 12. TRANSPORT / TRAVEL / TOURISM (RAILWAYS / AIRLINES / HOTELS / RESORTS)
- 13. INTEGRATED PRODUCT CAMPAIGN (ELIGIBLE ALL PRODUCTS CAMPAIGN)
DIRECT MARKETING & ACTIVATION
Rewards creative excellence in direct and activation-based communication designed to engage audiences through targeted, interactive or experiential approaches.
- 01. FLAT MAILING
- 02. MULTI-DIMENSIONAL MARKETING
- 03. DIRECT RESPONSE DIGITAL MARKETING
- 04. USE OF NEW TECHNOLOGY IN DIRECT MARKETING
- 05. CALENDAR / ANNUAL REPORT / BROCHURE
- 06. RETAIL ACTIVATION / E-COMMERCE ACTIVATION
- 07. EXPERIENTIAL MARKETING
- 08. INTEGRATED DIRECT (CAMPAIGN)
DESIGN
Celebrates excellence in visual design disciplines.
- 01. GRAPHIC DESIGN / BRAND IDENTITY
- 02. MOTION GRAPHICS
- 03. PACKAGING DESIGN
- 04. PUBLICATION DESIGN
EVENTS
Honours creative excellence in live, hybrid and experiential events that engage audiences through concept, staging and execution.
- 01. CORPORATE / B2B EVENTS
- 02. CONSUMER / PUBLIC EVENTS
- 03. EMPLOYEE / INTERNAL EVENTS
- 04. CELEBRATION / ANNIVERSARY
- 05. SET DESIGN / ARCHITECTURE
- 06. ONLINE / HYBRID EVENTS
SPATIAL COMMUNICATION
Awards creative excellence in communication designed for physical space, including brand environments, exhibitions, installations, trade fair booths and architectural experiences.
- 01. PERMANENT BRAND COMMUNICATION
- 02. PERMANENT THEMATIC EXHIBITIONS
- 03. TEMPORARY BRAND COMMUNICATION
- 04. TEMPORARY THEMATIC EXHIBITIONS
- 05. SET DESIGN / ARCHITECTURE
TALENTAWARD
All students and emerging talents are invited to participate, individually or as a team, free of charge. Submitted works must be unpublished and not created as paid client work.
- 01. Print / Poster
- 02. Film
- 03. Use of Media
- 04. Digital / Social
- 05. Design