Students play also an active role at Montreux with the Swiss Media Talent Award. All students and young talents were invited to take part, individual or as a team, at this international competition. The Talent Award has a global reputation as a contest for students and young professionals working on innovative projects in the field of advertising. This Award, launched in partnership with Swiss Media, recognises international excellence of new and emerging talents. The Talent Award Winner 2007 was Max Gutierrez from the University of Southern California School of Cinematic Arts with the spot "Milkman".
