Type of Entries & Categories
CREATIVE USE OF MEDIA
- CAT 1: BEST USE OF TELEVISION / CINEMA
- CAT 2: BEST USE OF PRINT MEDIA
- CAT 3: BEST USE OF STANDARD OUTDOOR
- CAT 4: BEST USE OF AMBIENT MEDIA
- CAT 5: BEST USE OF DIGITAL MEDIA
- CAT 6: BEST USE OF SOCIAL MEDIA
- CAT 7: BEST USE OF MOBILE MEDIA
- CAT 8: BEST USE OF MIXED MEDIA
- CAT 9: BEST USE OF COMMERCIALS MADE FOR INTERNET ONLY
TELEVISION / CINEMA
TECHNIQUE CATEGORIES
- HUMOR
- DIRECTION
- MUSIC
- ANIMATION / SPECIAL EFFECTS
PRODUCT CATEGORIES
- AUTOMOTIVE (cars and other vehicles, auto products and services)
- FINANCIAL / BUSINESS SERVICES (financial /consultancy services, banking, credit cards, insurance, etc.)
- BEVERAGES (alcoholic and non-alcoholic drinks)
- FOODS / CONFECTIONS / SNACKS
- BEAUTY / HEALTH / FASHION (pharmacy, toiletries, beauty products and services, clothing, footwear, accessories)
- CORPORATE IMAGE (including self promotion)
- HOUSEHOLD (detergents, cleaning products, paints and adhesives, services)
- ENTERTAINMENT / LEISURE / CULTURE (cinema, events, museums, lottery, toys, sports, etc.)
- FURNISHINGS / ELECTRONIC (home & office furniture, kitchen utensils, Hi-Fi, TVs, cameras, computers, mobile phones)
- RETAIL / PUBLIC SERVICES (retail stores, supermarkets, restaurants, public utilities water, gas, electricity and other services)
- MEDIA PROMOTION (TV stations, publications, radio stations, Online)
- NON PROFIT (public interest and awareness)
- TRANSPORT / TRAVEL / TOURISM (railways, airlines, car rentals, tourist agencies, hotels, resorts)
- CAMPAIGN
PRINT ADVERTISING / POSTERS
TECHNIQUE CATEGORIES
- ARTDIRECTION
- COPYWRITING
- ILLUSTRATION
- PHOTOGRAPHY
PRODUCT CATEGORIES
- AUTOMOTIVE (cars and other vehicles, auto products and services)
- FINANCIAL / BUSINESS SERVICES (financial /consultancy services, banking, credit cards, insurance, etc.)
- BEVERAGES (alcoholic and non-alcoholic drinks)
- FOODS / CONFECTIONS / SNACKS
- BEAUTY / HEALTH / FASHION (pharmacy, toiletries, beauty products and services, clothing, footwear, accessories)
- CORPORATE IMAGE (including self promotion)
- HOUSEHOLD (detergents, cleaning products, paints and adhesives, services)
- ENTERTAINMENT / LEISURE / CULTURE (cinema, events, museums, lottery, toys, sports, etc.)
- FURNISHINGS / ELECTRONIC (home & office furniture, kitchen utensils, Hi-Fi, TVs, cameras, computers, mobile phones)
- RETAIL / PUBLIC SERVICES (retail stores, supermarkets, restaurants, public utilities water, gas, electricity and other services)
- MEDIA PROMOTION (TV stations, publications, radio stations, Online)
- NON PROFIT (public interest and awareness)
- TRANSPORT / TRAVEL / TOURISM (railways, airlines, car rentals, tourist agencies, hotels, resorts)
- CAMPAIGN
DIRECT MARKETING
TECHNIQUE CATEGORIES
- FLAT MAILING
- MULTI–DIMENSIONAL MAILING
- DIRECT RESPONSE DIGITAL MARKETING
- DIRECT RESPONSE MOBILE MARKETING
PRODUCT CATEGORIES
- CONSUMER GOODS
- AUTOMOTIVE / AUTOMOTIVE PRODUCTS
- ELECTRONICS & AUDIO VISUAL / FURNISHINGS / GARDEN
- FINANCIAL SERVICES / COMMERCIAL PUBLIC SERVICES / BUSINESS TO BUSINESS
- MEDIA PROMOTION
- PUBLIC INTERESTS
- RETAIL / FASTFOOD / RESTAURANTS
- TRAVEL & TOURISM / UTILITIES / ENTERTAINMENT / LEISURE
RADIO
TECHNIQUE CATEGORIES
- HUMOR
- MUSIC / SOUND EFFECTS
PRODUCT CATEGORIES
- AUTOMOTIVE / AUTOMOTIVE PRODUCTS
- BANKING / FINANCIAL / INSURANCE / CREDIT CARD
- BEVERAGES / FOODS / CONFECTIONS / SNACKS
- CLOTHING & FABRICS / FOOTWEAR
- ENTERTAINMENT / LEISURE
- COSMETICS / PHARMACEUTICAL / HOME PRODUCTS
- ELECTRONICS & AUDIO VISUAL / HOME FURNISHINGS / GARDEN
- COMMERCIAL PUBLIC SERVICES
- MEDIA PROMOTION
- PUBLIC INTERESTS
- RETAIL / RESTAURANTS / TRANSPORT / TRAVEL & TOURISM
- CAMPAIGN
DIGITAL / INTERACTIVE
Subcategory A WEBSITES
- A1 EDITORIAL / MEDIA / NEWS
- A2 AUTOMOTIVE
- A3 FINANCIAL SERVICES
- A4 TRAVEL / HOTELS / TOURISM
- A5 RETAIL
- A6 CONSUMER PRODUCTS
- A7 ENTERTAINMENT / TV PROGRAMMES / TV FORMATES / EVENTS
- A8 COSMETICS / PHARMACEUTICALS / LUXURY
- A9 CLOTHING / FASHION / FOOTWEAR
- A10 TELECOMMUNICATIONS / COMPUTER
- A11 BRAND PROMOTION / CORPORATE IMAGE
Subcategory B ONLINE ADVERTISING
- B1 SIMPLE BANNERS
- B2 RICH MEDIA BANNERS / BEYOND THE MEDIA BANNERS
- B3 ONLINE CAMPAIGN
Subcategory C-F
- C CD ROMS
- D MOBILE MULTIMEDIA
- E GAMES
- F VIRAL / SOCIAL MEDIA
Technique Categories
- G1 ANIMATION
- G2 INTERFACE & NAVIGATION
- G3 GRAPHIC DESIGN
- G4 COMMUNITY APPLICATIONS
EVENTS / SPONSORSHIP
- CAT 1: Corporate Events
- CAT 2: Consumer / Public Events
- CAT 3: Employee Event
- CAT 4: Set Design / Architecture
SPATIAL COMMUNICATION
- CAT 1: Permanent
- CAT 2: Temporary
- CAT 3: Set Design / Architecture